Hi! I’m Alan Lu Jiang, a graphic designer and illustrator specializing in branding and motion design, currently based in Los Angeles.
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WORLD FASHION | BRAND IDENTITY
World Fashion Channel is an international satellite and cable network for fashion, beauty, technology, lifestyle, and travel. For this rebrand, I found a structure that can keep up with the fast-paced schedule of the fashion world and is classic enough to last.
RECOGNITION
Promax Spark Award 2023, Brand Identity Gold Winner
Communication Arts 2023, Interactive Competition Shortlist
Graphis New Talent 2022, Platinum
ADC Young Ones 2022, Shortlist
︎︎︎View Full Project
World Fashion Channel is an international satellite and cable network for fashion, beauty, technology, lifestyle, and travel. For this rebrand, I found a structure that can keep up with the fast-paced schedule of the fashion world and is classic enough to last.
RECOGNITION
Promax Spark Award 2023, Brand Identity Gold Winner
Communication Arts 2023, Interactive Competition Shortlist
Graphis New Talent 2022, Platinum
ADC Young Ones 2022, Shortlist
︎︎︎View Full Project
NFL MEDIA DESIGN | BRAND IDENTITY SYSTEM
Brand identity system for NFL Media Design Group, including social media templates, and graphic elements.
︎︎︎CURRENTLY CONFIDENTIAL
Brand identity system for NFL Media Design Group, including social media templates, and graphic elements.
︎︎︎CURRENTLY CONFIDENTIAL
THE ATHLETIC | BRAND IDENTITY
The Athletic is a sports website that provides a mix of long-form journalism, original reporting, and in-depth analysis. This rebrand aims to provide powerful stories by bringing connection between legendary sports events and the modern sports industry.
RECOGNITION
ADC Young Ones 2023, Merit
︎︎︎View Full Project
The Athletic is a sports website that provides a mix of long-form journalism, original reporting, and in-depth analysis. This rebrand aims to provide powerful stories by bringing connection between legendary sports events and the modern sports industry.
RECOGNITION
ADC Young Ones 2023, Merit
︎︎︎View Full Project
ORIENTAL CHARM | 2D HERMÉS PROMOTIONAL VIDEO
Hermés is a French luxury global brand with a long brand history founded by Thierry Hermés in 1938. For this Hermés promotional animation, I combined surface design with motion design by animating my illustrations for a silk scarf collection.
RECOGNITION
Promax Spark Award 2023, General Promo Finalist
Graphis New Talent 2022, Gold
3x3 International Illustration Show No.19, Merit
World Illustration Award 2022, New Talent Category Winner
ADC Young Ones 2022, Shortlist
AI-AP 2021, International Motion Art Awards 9
︎︎︎View Full Project
Hermés is a French luxury global brand with a long brand history founded by Thierry Hermés in 1938. For this Hermés promotional animation, I combined surface design with motion design by animating my illustrations for a silk scarf collection.
RECOGNITION
Promax Spark Award 2023, General Promo Finalist
Graphis New Talent 2022, Gold
3x3 International Illustration Show No.19, Merit
World Illustration Award 2022, New Talent Category Winner
ADC Young Ones 2022, Shortlist
AI-AP 2021, International Motion Art Awards 9
︎︎︎View Full Project
TYPO BERLIN | BRAND IDENTITY
This brand identity system is for a fictional type conference called TYPO Berlin. This identity is intended to reflect the modern evolution of typographic design.
RECOGNITION
Graphis New Talent 2022, Silver
Communication Arts 2022, Shortlist
Creative Quarterly, Graphic Design Winner
Creative Quarterly 100 Best 2021 Annual
︎︎︎View Full Project
This brand identity system is for a fictional type conference called TYPO Berlin. This identity is intended to reflect the modern evolution of typographic design.
RECOGNITION
Graphis New Talent 2022, Silver
Communication Arts 2022, Shortlist
Creative Quarterly, Graphic Design Winner
Creative Quarterly 100 Best 2021 Annual
︎︎︎View Full Project
