MOANA LIVE ACTION | DISNEY
Styleguide

ROLE
Senior Designer at Disney Consumer Products

CHARACTER ARTIST
Hannah Meyer



Consumer products style guide for Disney’s Moana Live Action, inspired by traditional Polynesian visual elements and the film’s connection to nature. The collection features floral and organic motifs, earthy color palettes, and culturally inspired details, translated into badges, sub-badges, and repeat patterns for use across consumer products. This style guide was used by Hot Topics, Box Lunch, Loungefly, Walmart, and Target.


Badges



Patterns





Icons



Moodboard


©2022 Alan Lu Jiang
alanjiangdesign@gmail.com